The New "Lawmen": Tech Bros

The bros arrived to Techstone forcing their view on how they know better. Just like the companies they represent started acquiring film studios' intellectual property and moving everything to streaming in the yesteryear.

But unlike the first breach which still showed some interest in developing stories, this time they show up with intent of replacement. With made up valuations and hardware endorsements, they started bombarding social media and B2B sites with endless trailers of fantastical videos showcasing how they could do a feature film without a film crew. Whether the crew is large like a superhero film or the skeleton crew approach of the greats, like Werner Herzog or Alejandro Jodorowsy, there is simply no replacement.

However, the onslaught continues. The representatives of GPU meltdowns with slow-moving, awkward physics, and gelatin faces are still sending messages of replacement. The new lawmen really have it out for the outlaws.

The New "Outlaws": Filmmakers

With the arrival of the newest AI technology, filmmakers have been put on a corner. Sadly, in an adversarial position to defend themselves in a way. Their eye, ability to draw human emotional performance, and vision for atmospheric creation challenged by heartless silicon.

Tech bros behind keyboards attempt to replace crews of cameramen, directors that walked jungles and moved a ship like Herzog's Fitzcarraldo did. Slices of prompt attempt to bring us the colors and environments of Jodorowsky's Holy Mountain. In an even more brazen impulse, chips inside servers pretend to mime the human emotions of Almodóvar's Mujeres Al Borde De Un Ataque de Nervios.

And Fabricated Crime has done the same. But we understand a key difference. We were bred on the artistic sensibilities of the great artists above. FC has absorbed the glorious creations of the individuals in the photo above. The geniuses that broke new ground with their individual styles.

We will never replace that and our use of AI is for faster story-boarding for the next Sam Peckinpah (yes, we sometimes can separate the person from the craft) to make a crew and shoot it as envisioned.

The 30 second filmfight…

We must admit that AI has gone through a progression of improvements that are simply amazing. But, Fabricated Crime must state the fact that it will always be emotionless. You need more takes to get a tear, and keep it propagated through scenes reliably, than a professional directed actor that has the inherent talent to portray emotions like many of us can't.

Therefore, FC alongside M2 Creative Studio, only uses AI to create storyboards for filmmakers so they can have a nascent image, birthing colorization, and sequence of the story before assembling a shooting schedule and crew.

The filmfight is easily lost to those who don't possess the eye, the craft, and the emotion. The technology is simply a way to address budgetary constraints during the stages of pre-production.

At least that is the way Fabricated Crime humbly sees it.